With Euro 2024 in progress, everyone seems obsessed with football and everything football-related. LeoVegas Group is not an exception, although it is obvious that their new partnership was a long time in the making.
Premier League club Tottenham Hotspur F.C. and LeoVegas Group recently made a new three-year partnership deal public. In particular, the partnership is with the Group’s sportsbook brand BetMGM.
This is the third time in a week that LeoVegas Group has made a similar commitment or strategic partnership with a famous football club. Last week they announced partnerships with Newcastle United F.C. and Wolverhampton Wanderers F.C. Is this move saying that they started aiming their focus on sports? Or are they just using clever marketing tactics during the Euro 2024 season, when all eyes are on football?
What this partnership means and entails for BetMGM
BetMGM will become Tottenham Hotspur F.C. the men’s and women’s Official Betting Partner and the Official Front of Training Wear Partner, besides that the brand will also be featured in media, the men’s training kit during the Premier League, domestic cup, and even including European games.
Plus, as an Official Partner, the brand will be regularly shown on pitch-side LEDs, on stadium big screens, and on IPTV. It is worth mentioning that the Tottenham Hotspur Stadium is the largest club stadium in London, so the brand will get quite a lot of exposure in this way.
BetMGM was launched not long ago in the UK and the Netherlands markets, so the company will surely use this prime marketing opportunity to engage new fans with events, giveaways and unique experiences.
This partnership will bring a lot of recognition and awareness to the BetMGM, LeoVegas Group and of course all of their properties as well like LeoVegas casino.
Sam Behar, the UK Director of BetMGM stated in a press release that the company is looking forward to their new partnership with Spurs because their progressive spirit fully aligns with BetMGM’s ambitions. He also mentioned that they are excited to start this season with their new collaborations so the BetMGM brand can continue to grow its presence in the world of sports.
Ryan Norys, the Chief Revenue Officer at Tottenham Hotspur, additionally noted that they are interested not only in the Club and BetMGM’s values, which align exceptionally well but also in enhancing customers’ knowledge around responsible gambling.
ll in all, this seems like the right move for both parties. We think this collaboration will help establish themselves very firmly in the UK market.
